My clever giftgiving tip for the day: Subsidized gift subscriptions. Give your favorite psuedo-intellectual 6 months of The New York Times. His female neighbors will think he is deep and literate. For the fashion bug, a $12.99 1-year subscription to Vogue says I love you over and over (especially with the big fat Fall issue.) Make sure they want it, though. Feel it out.
Shake out mags in lobbies for their in-book offers. The online "deals" are ripoffs!