BeaconGate leaves Facebook Users Annoyed and Nervous about Recent Online Purchases.

How would you like it if all your friends on Facebook were notified that you ordered a yoga kit and slippers on Overstock.com? I bet you would feel violated wouldn't you? Well, it's already happening. Facebook is posting your activity on 3rd party websites in your newsfeed - right now - at this very moment! Operation Beacon is in full effect. Actually, it's probably just in Beta targeting a few poor bastards who have stopped online shopping or thinking...However,
"Many users considered it more of an unholy alliance. One member complained of a spoiled Christmas after Facebook broadcast the person's purchases on Overstock.com (OSTK), a partner site. Other users said they were creeped out after friends learned of actions they never realized were forwarded to their Facebook lists."
Read more on BusinessWeek.com